Brand highlights

A collection of brands I've built, scaled, and partnered with. From $0 to exit, these are the decisions that moved the needle.

Built on Consistency

The Prep Kitchen

The Prep Kitchen was built around a simple idea. People want healthy meals without thinking about them. Not aspirational eating. Not trends. Just reliable, good food that fits into real life. From the start, this was an operations first business. Menu planning, sourcing, portioning, production cadence, and fulfillment mattered more than marketing hacks. The product had to show up every week and deliver the same experience every time. My role was focused on helping sharpen the brand, digital experience, and growth systems so the business could scale without losing what made it work in the first place.

Chocolate Milk Reimagined

Nutcase

Nutcase is an active brand rebuild and growth engagement. Alongside Jo Weinand and a strong group of creator and operator investors, we are rebuilding Nutcase from the ground up. The goal is simple. Take chocolate milk, keep what people love about it, and remove what no longer makes sense. Nutcase is positioned as a better for you chocolate milk. Think modern Nesquik, not an alt milk experiment. Same comfort and nostalgia. Better ingredients and a product that fits how people want to feel afterward. Our work spans brand refresh, packaging, website, lifecycle, acquisition and retention flywheels, and creator seeding. The foundation is built to support DTC growth today while aligning the brand for continued expansion inside big box retail. Nutcase is already on shelves at Whole Foods on the West Coast. The focus now is building a direct relationship with customers while strengthening the story retailers care about.

Legacy Brand Rebuilt for DTC

Boerne Hot Sauce

Boerne Hot Sauce had history, shelf presence, and loyal customers long before DTC was part of the conversation. What it did not have was a modern brand system or a direct relationship with its customers. Our work focused on turning a regional Texas hot sauce into something bigger. Not louder heat. Better flavor. A clearer point of view. And a DTC engine that could coexist with retail instead of fighting it.

8-Fig DTC

Oak & Eden Whiskey

Oak & Eden was not built as a DTC experiment. It was built as a real business that happened to sell online in one of the most regulated categories in consumer. We started working together in 2017, well before spirits selling online was common or even clearly defined. The goal was simple. Build a brand with real identity and then design a compliant, scalable way to sell direct. By the time three tier compliant DTC became viable in 2022, the foundation was already built. Oak & Eden became one of the first Shopify powered, legally compliant spirits brands to scale direct to consumer at real volume. From zero to just under $10M in under 18 months, with DTC becoming the fastest growing and most profitable channel in the business.

7-Fig < 1yr

Sweet Addison's

Sweet Addison’s started as a side hustle with a great product and very little infrastructure. When Addison LaBonte came to us, she was selling gluten free, dairy free cookies at local farmers markets around Dallas. The packaging was off the shelf. Stickers from Office Depot. No real brand system. But one thing was obvious. The product was legitimately good. She was doing around $5K a month on her own, which is impressive for a side hustle. But Addison had bigger plans, and so did we. Through FlightPlan Ventures, Cameron and Bryan partnered with Addison to completely rearchitect the brand. Tone, look, feel, energy, packaging, and positioning were rebuilt from the ground up to support a real DTC and on shelf CPG cookie brand. In under a year, Sweet Addison’s scaled into a 7 figure business.

$29M+ DTC Run Rate

GardenCup

GardenCup did not start overnight. In 2021, founder Brad Savage brought me in through my agency at the time, BuzzShift, to help establish the initial brand foundation. That work focused on positioning, identity, and the early digital experience. After that, Brad spent more than three years doing the work most founders underestimate. He obsessed over operations and solved a real problem. How to ship fresh salads direct to consumer across all 48 contiguous states. Once the operating model was dialed in and demand started to compound, Brad brought me back in again. This time after my agency exit. My role shifted to Fractional CMO and strategic advisor focused on scaling the business.