Skin in
the game.
I build and scale DTC brands as an equity partner — not a consultant.
Over 20+ years as a founder and operator, I've built businesses from early momentum into durable, scalable companies. I don't chase vanity metrics or quick wins. I build brands that last.
I'm Co-Founder and Managing Partner of FlightPlan Ventures, a venture studio and fund that engineers high-growth Shopify brands. In select cases, I partner with founders through equity — we build together, with strategy, execution, and outcomes fully aligned.
GrowBrands
The operating system behind this work — frameworks, playbooks, and tools built from real execution across multiple DTC / CPG brands. Where strategy becomes systems, and systems become scale.
Before FlightPlan
I co-founded and scaled BuzzShift, a digital strategy agency I exited in 2021. My second exit.
GardenCup
Sweet Addison's
GardenCup
Let's build
I work with founders who want a real partner — someone who thinks like an operator, understands the numbers, and puts capital where their mouth is.